Every music festival that I’ve ever been to has ended with a previously green field submerged in a swamp of rubbish. Now that there are so many festivals around the UK each year, a sustainable solution needs to be found.
Coca-Cola Enterprises introduced its Happiness Recycled Initiative to two Scottish festivals this summer – RockNess and the Royal Highland Show. To get festival-goers engaging in recycling, Coca-Cola set up interactive recycling bins and hosted a series of games and flash mobs.
The reactions of festival-goers were captured on camera and they were able to collect their photos at the Happiness Bank, a converted shipping container manned by Coke and Zero Waste Scotland volunteers.
Beyond the festivals, Coca-Cola is also giving the chance to win recycling-themed prizes online.
To see the Happiness Recycled initiative in action, visit Youtube or watch this video below….
Sponsored post
You Might Also Like