Breakfast

Hovis Breakfast Challenge: Part Two

January 20, 2011 by

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So we’re half way through January and it’s time to reflect on the progress of the resolutions. My organisational skills are still questionable, the saving money scheme was blown during a major splurge at Liberty but one thing I have excelled at has been my Hovis Breakfast Challenge!

A few months ago if I’d been told I’d be eating wholemeal bread every day for breakfast, I would have been suspicious to say the least, but it has been easier than I imagined and has made a real difference to my morning routine.

I’ve found that for most of the time, I haven’t felt the need to snack before lunch hour.  According the research carried out by Hovis, 86% of 50 bloggers who took the challenge agreed that Hovis Wholemeal prevented them snacking in between breakfast and lunch.

I also found it interesting that after eating Hovis Wholemeal for breakfast, 71% of bloggers felt more positive about bread overall.

Women’s media often perceives bread as a hindrance to healthy eating and weight management, but the Hovis Challenge has clearly changed attitudes towards bread for the majority of bloggers who took part.

I don’t have scales at home, so I can’t determine whether I’ve actually lost weight, but I feel lighter and more energised after my Hovis Wholemeal breakfast than when I was doing the coffee-chain muffin dash just before work.

I’m planning to continue eating wholemeal bread for breakfast each morning, although with a few trips abroad next month, I’ll have to try super hard to keep the croissants and muffins away from my plate!

Surely the best motivation for avoiding the patisserie basket is remembering the feeling of lightness that comes with the wholemeal bread and not wanting to be weighed down and sluggish for the rest of the day.

To join the Hovis Challenge online community and get tips on stopping the snacking and helpful recipes, visit http://www.facebook.com/hovisbakery

With the Facebook app, you can set yourself personal goals and be rewarded for your efforts with daily give-aways, medals and motivational advice from Hovis ambassador and Olympic gold medalist, Victoria Pendleton.

2 comments

2 Comments

  • Reply a la mode January 23, 2011 at 11:51 pm

    Wow this is so interesting! I will definately be giving this a go. It looks yummy with banana on! x

    • Reply cheriecity January 24, 2011 at 12:01 am

      It’s worth trying, I enjoyed it. It’s good for keeping energy levels up, esp for LFW! x

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