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Mulberry Christmas Windows at Harrods

December 3, 2013 by cheriecity

On Monday morning, Mulberry unveiled its magical festive windows at Harrods. To celebrate, the luxury leather goods brand hosted a special press preview, beginning with a jolly around Knightsbridge in the Harrods routemaster bus.

We started the morning in the comfort of Claridges and perked up from the early rise with a strong cup of tea and a glimpse of the stunning Dolce & Gabbana Christmas tree. Claridges kindly prepared a breakfast of posh bacon butties with a little pot of Heinz ketchup for us to munch on the bus as we headed towards Harrods – now that’s how to travel in style!

Luckily the Knightsbridge streets were quiet before the crowds of Christmas shoppers arrived, so we had a great view of the Mulberry windows while being serenaded with Christmas carols.

Fashion’s favourite set designer Shona Heath transformed five Harrods windows into a Mulberry fairytale, where woodland creatures frolic around their own wonderland filled with Mulberry bags and leather goods. Inspiration came from the magic of the English countryside on Christmas morning.

You can see a swan on a frozen lake, squirrels stealing golden acorns, bunnies playing in the snow and foxes among the Alexas and Bayswaters.

We then moved inside to the new Mulberry pop up space where we were treated to a second breakfast of Ladurée macarons and mini pastries, served with Champagne and juices.

The pop up space offers shoppers the chance to place an order for Mulberry Monogramming to get their initials embossed onto a selection of leather accessories, as well as bespoke fairy tale tags and stickers to personalise gift-wrapping.

As an extra special treat, Downton Abbey’s Allen Leech read a favourite excerpt from the Mulberry Christmas Fairy Tale book.

Fairy tale storytelling will continue in the Mulberry pop up space on each Saturday until Christmas. On 7 December poet Murray Lachlan Young will be reciting a festive poem, and on 14 December Kids Company’s Camila Batmanghelidjh will be reading her own fairy tale creation.

The Mulberry windows at Harrods are truly enchanting, whimsical and a must-see for families and Mulberry girls alike.

For more information, visit: www.mulberry.com

All photos by Chérie City

Designers, Fashion, Stores

Mulberry A/W 2012 Campaign – A Forest Fairytale

June 23, 2012 by cheriecity

Mulberry is back with another whimsical campaign for Autumn/Winter 2012. For the new season, the Mulberry girl moves from Brighton’s pebble beach with ice cream and sticks of rock to an enchanted forest in the company of giant furry creatures.

Lindsay Wixson features in her third campaign for the luxury leather brand and is once again shot by the wonderful Tim Walker.

The concept for the campaign was inspired by Creative Director Emma Hill’s vision of explorers, dark fairytales and fantasy travels, with a nod to Maurice Sendak’s Where The Wild Things Are, adapted by Spike Jonze.

Referencing childhood fairytales, Tim Walker said: “Ever since I was a little boy, I always hoped to see a monster in the woods. Now we all get to.”

Key looks, styled by Jane How, include belted tweed and wool bouclé coats, Mongolian fur gilets, a tangerine bust-sculpted silk and lace dress and that shaggy brown monster coat. The new season’s bags – the Del Rey, Maisie, the new embellished Alexa – and the most adorable burnt orange heeled ankle boots with studded tassels also feature.

Mulberry’s AW12 collection is heavily focused on cosy, luxurious outerwear, so the magical wilderness of the forest seems particularly appropriate.

Are you loving Mulberry’s monsters? Should be shaggy Mongolian fur coat look be left to the models?

For more information, visit: www.mulberry.com

books, Designers, Fashion, London

A Very Stylish Read: Mulberry ‘The Book’

May 10, 2011 by cheriecity

In celebration of its 40th birthday, Mulberry has released a magnificent 480-page coffee table book, chronicling the past three years at the quintessentially English leather goods company.

The beautifully-made tome is a luxury scrapbook offering an insight into the world of Mulberry, from its early beginnings in a Somerset workshop to becoming a major international fashion brand.

The concept and content of the book was headed up by Mulberry Brand Director, Georgia Fendley and shot by Somerset-born photographer and regular Mulberry collaborator, Venetia Dearden.

The book begins with an introduction telling the story of Mulberry, from its beginnings in 1971, written in consultation with and including anecdotes and memories from the brand’s founder, Roger Saul. It pays homage to the creative people who have shaped Mulberry, including Stuart Vevers, Luella Bartley, Giles Deacon and of course, Creative Director, Emma Hill.

‘Mulberry’ is full of behind-the-scenes, candid photographs from campaign photo shoots, London Fashion Week preparation, the much-adored catwalk shows at Claridges and the many parties.

There are also more intimate, relaxed photos of Mulberry girls Florence Welch, Alexa Chung, Kelis, Lindsay Wixson, Lara Stone, Daisy Lowe, Poppy Delevigne and Anna Dello Russo all getting into the Mulberry party spirit.

The book shows just what goes on backstage to get the perfect look – frantic stylists, off-duty models caught mid-stying and last-minute fittings.

You can also delve deeper into how Mulberry bags are made with images of the toiles, dyed skins, intricate stitching, logo stamps and the hardware screwed in by hand.

There is also a behind-the-scenes peak at the whimsical Spring/Summer 2011 campaign, shot by Tim Walker and styled by Edward Enninful.

Other visual delights to expect are idyllic Somerset country scenes, carousel horses, pastel flowers, woodland creatures, decadent cakes and of course, pugs.

‘Mulberry’ the book is priced at £55 and is available to buy online at www.mulberry.com and at selected Mulberry boutiques, national book stores and international sellers.

Chérie City received a copy of ‘Mulberry’, beautifully wrapped like a ‘pass the parcel’ pressie with golden stickers galore. Thanks Mulberry!

Accessories, Designers, London, Shopping, Stores

Mulberry Pre Collection SS11

November 21, 2010 by cheriecity

Mulberry Girls, your Christmas wish list may need to be revised, as Mulberry’s brand new Pre Collection for Spring/Summer 2011 has arrived.

Mulberry’s collections are usually inspired by fairytale, whimsical creatures and English Eccentrics and this season, Creative Director Emma Hill looks back to her childhood with the classic, quintessentially English children’s novel, The Secret Garden by Frances Hodgson Burnett.

Here are Chérie’s top picks from the collection…

Launched as part of the Pre Collection, there are four new covetable bag families to dream about…

The Tillie (in stores in January) is the ultimate bag for those of us girls who literally collect satchels – it’s almost like no other bag exists for me!

The Tillie looks set to be a new Mulberry classic with its subtle, timeless appeal and quirky details such as the new trompe l’oeil buckle clasp.

The Edie strikes the perfect balance between the Alexa and the Bayswater – both fashion-led and classic. It also pays tribute to another Alexa-ism – wearing the bag slung low with a guitar strap, probably nicked from an Arctic Monkey!

Mulberry has put its own spin on the guitar strap with a super cute ‘rabbits and roses’ design.

One of my personal favourites is the Ava Mini Messenger bag with its adorable stitched Mulberry tree in watermelon or black suede. It has quite a retro feel and is boxy and compact – the antithesis to the bulky, over-adorned ‘it bag’.

The new hot pink Jessie luggage may divide fashion folk, but I absolutely love them.

Only Mulberry could restrain a vivid pink hold-all from creeping into Clueless territory. There are bag sizes for every travel requirement and they are adorned with delicate rose, bunny and love-heart charms.

The shoes are as romantic and whimsical as always and the most covetable shoes have got to be the Oxford Booties in rose gold crack metallic and watermelon silky calf.

Leading on from the ever-popular Mulberry court shoe, the Bayswater High-Heel Pump in patent leather features the SS11 pre collection Pink Trippy Tiger print.

More of a stunning all-rounder, the Oak Sparkle Tweed High-Heel Loafer works with almost everything in your wardrobe and is a real investment.

Also, look out for brand new Alexa and Bayswater bags, the stunning Mila bag with metal stencil-effect Mulberry tree and the beautiful Edie buckle bracelets in rose gold.

The SS11 pre-collection is available in stores now.

Designers, London, Shopping, Stores, Websites

Mulberry launches sparkling blog

September 15, 2010 by cheriecity

As if Mulberry’s online shop wasn’t tempting enough, the makers of the most covetable bags have now launched their own blog.

Offering an insight into the busy world of Mulberry, the blog will feature exclusive behind-the-scenes videos, sneak peak previews of upcoming projects and everything you could possibly want to stay au fait with the luxury leather house.

Creative Director Emma Hill has even handwritten a personal note to welcome all of us Mulberry Girls to the blog. Already, you can see the coverage of New York Fashion Week and all the pics from the Mulberry Girl party in New York, featuring a performance from Florence + The Machine…

Visit the new Mulberry blog at http://blog.mulberry.com