Fam is a Norwegian designer who shows at Oslo Fashion Week and has just been taken on by Blow PR, so we’ll be seeing much more of her nutty knitwear over here.
After studying at the Ecole Supérieure des Arts et Techniques de la Mode, Fam came to Central St Martins for her BA (Hon) in Fashion Knitwear, graduating in 2008.
Fam’s colourful past collections have featured shrunked dolly dresses, sweaters with 3D ladybirds and ice lollies, ruffled prom dresses and a quirky mouse bustier top – all in eye-popping colours. My personal diagnosis of Fam’s style would be part Sonia Rykiel crossed with Grayson Perry and My Little Pony – not a bad combo, I might add!
Celeb fans already include Mika and Lady Gaga, who apparently called up Fam and ordered a 3D cherry sweater and a cake headpiece.
But quickly on to Fam’s SS10 collection, I Love Gays, which is dominantly nautical with Hawaiian and 50s rockabilly influences. It’s very sailor girl meets Dorothy with a bit of Dolly Parton thrown in for good measure.
For summer, Fam has traded in her magenta and purples for more primary colours like banana yellow, pillarbox red and cobalt blue.
The collection features embellished denim, flirty sailor dresses, tutti frutti prints, cherry print skirts, playtime tomboy shorts and a striped jumpsuit with a proud-looking 3D flamingo standing guard.
I absolutely adore the sparkling sailboat headpieces and there are plenty of other accessories to keep your wardrobe entertained, like blue and red bow bobby socks, ruby slippers and berry and floral headbands in the style of Brazilian samba queen Carmen Miranda. It would really make my day if there was a Fred Butler or Tatty Devine collaboration on the cards – I reckon they could make some mad pieces together.
Fam runs her own club night, Neverland, in Oslo with her equally creative friends and like the name suggests, she gets inspiration from fairytales and east London/Oslo club kids. You can follow Fam’s crazy adventures and adorable outfits on her blog.
Prices start from £40 and you can find stockists by contacting Fam on her website.
