Music lovers will feel thoroughly at home at Sir Adam Hotel, a contemporary design hotel in creative Amsterdam-Noord. Set across eight floors of the impressive A’DAM Tower with fabulous views over the IJ River, this spectacular hotel is steeped in rock ‘n’ roll splendour.
Location
A’DAM Tower opened as a hub for music and entertainment in 2016, with industry neighbours such as Gibson, Sony, Semifest and A’DAM Music School. It may be on the other side of all the action, however Centraal Station is just five minutes away via the free ferry over the water and the city centre is around 20-minutes walk.
Design
Designed by New York studio Icrave, Sir Adam maintains the industrial style of the A’DAM Tower with exposed concrete walls, ceilings and columns. This raw aesthetic is layered with music-inspired artwork, slouchy leather sofas, polished wood floors and floor to ceiling windows framing stunning river views.
Arrival
Arriving at Sir Adam, you can immediately feel its fun, relaxed vibe at The Hub, the hotel’s open-plan lobby and lounge. It’s a bright space with floor-to-ceiling windows where you can kick back with a cocktail or beer on the slouchy sofas and play on the retro arcade games, ping pong and table football.
It’s also home to The Butcher Social Club, where you can grab one of Amsterdam’s tastiest burgers until after mightnight and refuel with a full breakfast the next morning seven days a week.
The Room
Check-in was super friendly and we shimmied our way up the room in the amazing disco lift (and later took the karaoke lift back down). We were kindly upgraded to a spacious Sir Deluxe City View with views over the IJ – perfect for those glorious summer sunsets.
The room’s stark concrete structure is given warmth with plush leather and fur textiles, padded window seats, mood lighting and the kind of Persian carpets you find in recording studios.
A Gibson guitar and photo prints of rock royalty adorn the walls and there’s a Crosley Cruiser record player with a selection of classic vinyl. We had a great time working through the records we chose from the lobby’s music library and DJing to the crowds below.
There’s also a SmartTV, open wardrobe, vintage-style telephone, minibar, complimentary bottled water and an Illy espresso machine and tea set.
The king-size bed, covered in 300-thread-count cotton linen, was unbelievably comfortable and difficult to leave. Happily, the hotel gave us an extra-late check-out on the last day, so we could enjoy a reviving shower and an afternoon nap before heading to the airport.
The Bathroom
The semi open-plan bathroom features a separate walk-in rain shower and toilet, a basin in the room with full-size Dead Clean products and plenty of thick, fluffy towels.
The Butcher Social Club
Dinner on the first evening was a no-brainer – we simply headed downstair to The Butcher Social Club for a gourmet burger. We both ordered The Butcher Burger with Dutch Edam cheese, signature sauce and all the fixings, plus crunchy fries, a side of onion rings and the most delicious baba ganoush dip.
It’s a real crowd-pleaser with a wide selection of inventive burgers, boozy milkshakes and vegan options. Breakfast is flexible too with the choice of a full buffet or a la carte morning dishes like Eggs Benedict, pancakes, waffles, granola, pastries and smoothies. We kept it light with tea and croissants, as we wanted to check out some Amsterdam brunch spots.
Location
We spent most of our time out exploring Amsterdam in the sun, however the hotel also features a gym and recording studio and the team can arrange curated cultural experiences with local guides.
A’DAM Tower is a destination in itself with a lookout observation deck on the 20th floor and rooftop swings over the water below, the revolving Madam restaurant with 360 degree views over the city and the adjacent EYE Film Museum.
Sir Adam is an absolute gem with plenty of home comforts, dynamic and helpful staff and a convenient location. It’s also great value for money, if you book at the right time and take advantage of the regular special offers. I definitely want to check out more Sir Hotels in Berlin, Hamburg, Ibiza and Barcelona.
All photos by Chérie City
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