BRIKA x The Coveteur New York Pop-Up

The holidays are a thrilling time to shop in New York with buzzing stores, festive window displays and winter markets.

For a truly unique shopping experience, luxury lifestyle website The Coveteur has teamed up with modern craft online boutique BRIKA to host a holiday gifting shop at The Free & The Brave Pop-Up Shop at the Paramount Hotel.

Founded by three Toronto creatives – designer Erin Kleinberg, stylist Stephanie Mark and photographer Jake Rosenberg – The Coveteur takes an insider’s look inside the closets of stylish celebrities, designers and fashion influencers such as Amber Valletta, Sophia Webster, Pamela Love, Pharrell Williams and the Mulleavy sisters.

Also formed in Toronto by Kena Paranjape and Jen Lee Koss is BRIKA, an online retail site with a carefully-selected range of well-crafted goods by authentic makers, artisans and designers.

Located in the heart of Times Square, the BRIKA x The Coveteur holiday gifting shop features six curated closets with pieces by BRIKA makers alongside luxury products by established and up-and-coming New York designers.

Styled by The Coveteur, the closets are divided into shoppable gift guides for Him, Her, the Home, the Foodie and the Little Ones. Celebrity astrologer (and mum of Sophomore’s Chrissie Miller) Susan Miller also has her own Zodiac Closet, tailoring holiday gifts to match each star sign.

Shoppers can expect to find fabulous gifts from makers such as Otte, Juma, Journelle, Blueprint Cleanse, La Petite Caravane and Babiators. There’s even the chance to pick up a tin or two of Karlie’s Kookies, a collaboration between Momofuku Milk Bar and supermodel Karlie Kloss with a portion of proceeds donated to FEED.

The closets are also shoppable online and gifts are delivered to the customer’s home.

BRIKA x The Coveteur is filled with cool gifts for friends and family, plus you might be tempted to treat yourself to something new. Ending a successful shopping trip with coffee and cake at Paramount Hotel’s Corso Coffee is an added bonus.