For Autumn/Winter 10-11, bSTORE introduces its first full womenswear collection with former Fashion East designer Natascha Stolle at the helm.
Natascha is a perfect match with bSTORE, as her wearable, tailored jersey pieces and slouchy silhouettes reflect the brand’s vision of effortless urban style.
Known for her teen grunge aesthetic, Natascha’s bSTORE collection sees her awkward prom girl take a year out in Paris and come back that little bit more chic and worldly.
Well, that was my first interpretation of the collection, as the petroleum, sludgy colours and contrasting textures made me think of Isabel Marant, Vanessa Bruno and Paul & Joe.
In fact, the bSTORE collection takes inspiration from closer to home; an imagined aristocratic family spending the weekend at their country estate in Wyndham – all faded glamour, chaise longue languishing, flushed cheeks and grazed knees.
The period is blurred between the 40s and 70s era, referencing Daphne Du Maurier’s novel, The Parasites and combining masculine and feminine shapes to get that cool ‘Natascha’ look. Luxurious, tactile fabrics like cashmere and draped silk are contrasted with more structured country flannels and tweeds.
But Natascha doesn’t lose that rebellious cool geek spirit, styling fine wool coats with cute bobble hats, ruched knee socks and arm warmers.
Natascha’s boxy jackets and wool coats feature design details such as ‘pockets-come-belts’ and detachable hoods, making them more versatile and allowing you to wear them in a number of ways. If you’re following this coming season’s style rules of course, that means with hair tuck inside the collar or draped casually over the shoulders.
To see the full AW10 womenswear collection designed by Natascha Stolle, visit bSTORE online or in store.
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