New season Mulberry campaigns are always a fashion treat to look forward to, as they are always beautifully-shot, imaginative and so whimsical that they just brighten my day.
For Spring/Summer 2012, Mulberry took a trip to Brighton Beach and brought Mulberry girls Lindsay Wixson and Frida Gustavsson along for some ice cream, sticks of Brighton rock and fresh seaside air.
Cue plenty of preening on the pier, catching some sun reclined on oversized ice cream cones and getting sticky among melting ice lollies.
The English seaside concept was inspired by creative director Emma Hill’s own fond memories of childhood trips to the beach and it perfectly reflects Mulberry’s eccentric British heritage and quirky sense of humour.
Behind the stunning pictures are the Mulberry Dream Team – photographer Tim Walker (shooting his third season with Mulberry) and stylist Edward Enninful, with hair and make-up by Malcolm Edwards and Val Garland.
The nostalgic, coquettish campaign is so very Mulberry and is a fitting story for the Spring Summer 2012 trend of pastel sportswear and layered nude.
I wonder if Mulberry treated Frida, Lindsay and the crew to a fish ‘n’ chips supper and a few goes on the amusement rides…
To see the Mulberry Spring Summer 2012 collection, visit: www.mulberry.com