semi-permanent hair dye

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Throughout November, L’Oréal Casting Crème Gloss has been offering the chance to ‘cast yourself’ to star alongside Cheryl Cole in the next Casting Crème commercial and on 25 November the first part of the competition will come to a close.

The Casting Gallery already shows some serious competition from glossy-haired Casting fans across the UK and ROI, but L’Oréal could be waiting for you, so enter sharpish!

Even if you’re not taking part in the colour contest, you can see the profiles of all entrants and get ready to vote for your favourite Casting girl (from 28 November – 4 December).

Here’s a quick recap of the competition details and how to enter…

Three Casting fans will be able to cast themselves in the roles of deep brunette, fiery redhead or honey blonde and have the chance to speak those famous words, “because you’re worth it”!

From now until 27th November, fans can enter the competition by visiting the L’Oréal Casting Crème Gloss Facebook Page and uploading a photo of themselves.  Once your picture is online, you have from 28th November to 4th December to pester your nearest and dearest to vote for you.  The most popular brunettes, redheads and blondes will go through to the next round.

The highest voted entrants will be shortlisted for a L’Oréal Paris Casting Day where they will receive a makeover by L’Oréal’s hair and make-up artists in preparation for a live audition, in front of a panel of judges.  The winners will then join Cheryl in an exclusive new L’Oréal Paris advert for all the nation to see!

If you’ve had a positive Casting Crème Gloss experience and would like to share your L’Oréal love on TV, now is your last chance to enter the competition.  You could be the UK’s next colour crush!

Competition terms & conditions:

Opens to female UK and ROI residents aged 16+. Entrants must register with L’Oréal Insider, colour their hair using Casting Crème Gloss and upload a photo on facebook. No purchase necessary. Closing date 27/11/2011. For full Terms & Conditions and to enter visit this page.

SPONSORED POST

L’Oréal Casting Crème Gloss are offering the chance to ‘cast yourself’ to star alongside Cheryl Cole in the next Casting Crème commercial.

Three Casting fans will be able to cast themselves in the roles of deep brunette, fiery redhead or honey blonde and have the chance to speak those famous words, “because you’re worth it”!

From now until 27th November, fans can enter the competition by visiting the L’Oréal Casting Crème Gloss Facebook Page and uploading a photo of themselves.  Once your picture is online, you have from 28th November to 4th December to pester your nearest and dearest to vote for you.  The most popular brunettes, redheads and blondes will go through to the next round.

The highest voted entrants will be shortlisted for a L’Oréal Paris Casting Day where they will receive a makeover by L’Oréal’s hair and make-up artists in preparation for a live audition, in front of a panel of judges.  The winners will then join Cheryl in an exclusive new L’Oréal Paris advert for all the nation to see!

So, what is so good about Casting Crème Gloss and what gives it the edge over home hair dyes?  Here’s my account of hair dye horrors from the past…

In my teen years, I had some nasty run-ins with DIY highlights that turned a nauseating shade of orange.  Another hair fail was choosing permanent dyes that were far too dark for my hair, resulting in some very visible root regrowth – anyone who had a goth or rock chick phase will be nodding knowingly!

It has taken many years to realise that semi-permanent dye is infinitely more flattering, as it allows your natural tone to shine through, stopping the hair looking dull and avoiding the dreaded root regrowth line.

Since having this hair epiphany Casting Crème Gloss (colour that lasts up to 28 washes) has been a reliable choice when my cash wouldn’t stretch to salon visits, particularly as it has a good selection of ash and cool colours.  My main bugbear with home hair dyes was that the colour always brought out red undertones when they faded (which doesn’t suit my complexion one bit).  The short colour test on the Casting Crème website instantly suggested Iced Mocha – a cool, light brown with not even a hint of redness.

If you’ve had a positive Casting Crème Gloss experience and would like to share your L’Oréal love on TV, enter the competition sharpish!  You could be the UK’s next colour crush!

Competition terms & conditions:

Opens to female UK and ROI residents aged 16+. Entrants must register with L’Oréal Insider, colour their hair using Casting Crème Gloss and upload a photo on facebook. No purchase necessary. Closing date 27/11/2011. For full Terms & Conditions and to enter visit this page.