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Sandra Choi

Accessories, Beauty, Fashion, Shopping

Lucy Choi & Philips Beauty UK Lumea Heels

This week, I attended the unveiling of Lucy Choi’s stunning new Lumea Heels in the plush Drawing Room at Ham Yard.

Designed in partnership with Philips Lumea, there’s something rather special about the Lumea Heels.  Not only are they unbelievably gorgeous, but only 30 pairs have been made!

As you may or may not know, Lucy Choi is the niece of the legendary Jimmy Choo and sister of Sandra Choi (Creative Director at Jimmy Choo) and she has certainly shares the family’s natural flair for shoe design.  By contrast to Jimmy Choo’s high octane glamour, Lucy Choi’s shoes are classic and chic with interesting design details and a refreshingly modest price point.

Lucy shared with us that comfort is paramount and drew on her own past experience of having to carry both heels and trainers to work (a footwear double life that we’re all probably familiar with).  Having been the Managing Director at French Sole for over 10 years, she knows a thing or two about comfortable, luxurious shoes.

So, where does Philips Lumea come in?  Philips Beauty UK commissioned Lucy to design a pair of heels based on social media responses to what makes the perfect shoe.  Women were asked a series of questions on Facebook and Twitter such as the ideal heel height, style, fabric and colour, and boy did they answer well.  Check out these beauts…

Having conducted a poll this year among 2000 women in the UK, Philips discovered that almost 90% of women agree that silky smooth legs and a pair of high heels are one of the small things that can improve their confidence.  It’s definitely something I can relate to, especially for those glam occasions when you need to look and feel your best.

Denise van Outen, who is launching the campaign, says: “Having silky smooth legs, even if they are covered up, does give me a sense of control and confidence, so I always find it’s worth fitting it in so that I don’t get caught out unprepared.  Using the Philips Lumea means my skin stays smoother for longer so I don’t need to worry.”

I will be trialling the Philips Lumea Precision Plus over the next few months and look forward to seeing the results.  Lumea Precision Plus is a cordless hair removal solution that uses Intense Pulsed Light (IPL) technology to prevent hair growth.  Philips states that both legs can be treated in just 15 minutes and studies have shown that hair can be reduced by 80% in four bi-weekly treatments.

Visit the Philips Beauty UK Facebook page for a chance to win a pair of the money-can’t-buy Lucy Choi Lumea Heels.

Have you tried the Philips Lumea?  What gives you that little boost of confidence?


Jimmy Choo Launches Second Fragrance FLASH

Jimmy Choo launches its second fragrance FLASH this month and as you would expect from the iconic brand, it’s glamour and seduction all the way.

Created by perfumer Christine Nagel (Christian Dior Miss Dior Chérie, Dolce & Gabbana The One and numerous Jo Malone fragrances), FLASH is a fresh, sparkling yet intense solar floral fragrance that exudes luxury and decadence.  As suggested in the name, the inspiration for the fragrance comes from the thrill of the red carpet, fabulous international nightclubs and high octane glamour, with the paparazzi fighting for the Jimmy Choo girl’s attention.

Jimmy Choo Creative Directors Sandra Choi and Simon Holloway designed FLASH to be part of the ritual of dressing up to go out – another covetable Jimmy Choo accessory to match the perfect shoes, bag and dress.  They said: “FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes”.

Perfumer Christine Nagel looked to stylish, urban women in the world’s style capitals to find inspiration for the scent.  She said: “I imagined the sounds of heels, clicking on the streets of New York, London and Paris”.

While Jimmy Choo was all about the snakeskin for its first fragrance in 2011, the FLASH packaging reflects the look that Jimmy Choo is currently best-known for – glitter luxe.  The glass bottle is inspired by a modernist chandelier from the 1970s, however, the circular shapes also reference a retro camera flash.  The cool blue-silver colour is a nod to the ultraviolet lights of a nightclub and the flash of paparazzi bulbs.

FLASH opens with top notes of pink pepper, strawberry and leads to a heart of Tuberose, Jasmine and White Lily.  White woods are at the base and as the fragrance develops, it leaves a warm, complex, spicy vanilla trail.

It’s a powerful, alluring fragrance for a night out, beginning with sparkling vibrancy and becoming more sultry and seductive as the evening goes on.  I have been wearing FLASH for almost two months and it has become a firm favourite for winter evenings out and when I need a bit of extra polish and confidence during the day.  It’s effervescent, heady, captivating, sophisticated and an absolute joy to wear.

Natasha Poly is the glamorous face of the campaign, shot by Steven Meisel with a Studio 54 meets Tamara de Lempicka vibe of excess and hedonism.

FLASH is sure to appeal particularly to Jimmy Choo’s younger customers who identify with the brand’s fun, daring, free-spirited side.  However, it shouldn’t be overlooked by more classic, understated perfume enthusiasts, as the fragrance is surprisingly timeless and complex.

Jimmy Choo Flash will be available exclusively at Debenhams from 14th January 2013, then nationwide from 28th January.  Prices start from £36 for 40ml and the range also includes a body lotion and shower gel.

* PR sample