Earlier this month, I bought my first sensible lipstick, the new Rouge Coco Chanel lipstick in Mademoiselle (worn by Vanessa Paradis in the campaign), a perfect day to night, complimentary shade that conditions lips for up to 10 hours and gives my skin a fresh Spring glow.
However, my more frivolous side prevailed when I heard about the arrival of these eye-popping lipsticks from cult beauty brand Lime Crime, debuting in the UK this week and available from beauty emporium Space NK.
Lime Crime was founded two years ago by Russia-born and NYC-based make-up artist, blogger and general cool gal, Doe Deere, who couldn’t find products that were bright enough and still luxurious and long-lasting.
The self-proclaimed ‘Unicorn Queen’, Doe’s Blogazine follows her shopping and partying adventures in New York, showcases her new products and make-up tutorials and gives a shout out to her loyal fans.
The full range also includes Magic Dust for eyes, but Space NK are introducing the brand with the collection of all 10 lipsticks in packaged in lilac-pink cases and covered in hologram stars and unicorns, mid-priced at £14 each.
The collection features intensely pigmented lip colours in bold and whimsical shades including lilac, lavender, orange, fuschia, bubblegum blue, black and a reinterpreted classic true red.
While MAC Cosmetics and NARS have been pushing colour boundaries for years with experimental shades like Morange and Cyber, Lime Crime and the more established Illamasqua are shaping the future of make-up, favouring a more theatrical and artistic look over matching colours to compliment skin tone.
Lime Crime lipsticks are sure to give a fashion edge to your outfit and will look amazing day or night, whether you’re out clubbing or just want a daytime mood lift – not for shrinking violets.
On the Lime Crime website, Doe Deere offers tutorials on how to create a cupcake-inspired party look and how to channel your inner Marie Antoinette with dreamy, pastel shades and star confetti.
Lime Crime lipsticks are available now in 10 shades. Shop online at Space NK