NEWGEN

It’s been the talk of London fashion circles all summer and finally, YoungBritishDesigners.com is here for us to shop to our hearts content.

As the same suggests, Young British Designers is dedicated to working with emerging designers who will really benefit from the support and exposure as they try to expand their labels.

Young designers can often be at a disadvantage, as customers just don’t know where to source their pieces, or the boutiques that stock them can be off the main shopping circuit.

So what better than to bring together all our fave new designers and showcase their clothing and accessories on one beautifully crafted and accessible website!

The first retail experience of its kind, Young British Designers backs designers in the formative years of their label and from different fashion pathways.

It showcases designers who have made their names through NEWGEN, ON | OFF, Estethica, Fashion Fringe, Vauxhall Fashion Scout, London Fashion Week and Arising.

Established womenswear designers include Danielle Scutt, Felder Felder, Kinder Aggugini, Olivia Rubin, Felicity Brown, LP.BG and Jasper Garvida.

Striped Mohair Coat by Danielle Scutt, £1420

Square T-Shirt Top in 100% Wool by LP.BG, £330
Olivia Rubin, Rose Belle Dress, £175

Young British Designers also promotes up-and-coming labels such as Ada Zanditon, Alice Palmer, Emesha, Simeon Farrar, Viking Wong, Minna, Jena.Theo, Julian J Smith and many more…

Agyness Dress by Ada Zanditon £127.50
Batman Dress by Alice Palmer, £600
Corseted Cocktail Dress by Emesha, £730

Accessories are a great way to invest in a new designer and the collection of jewellery, bags and leather goods at YBD are sure to make it onto a number of wishlists this season.

I love this embellished swallow necklace by Minna and am plotting ways to bag ever piece by Cabinet and Fannie Sciavoni’s oxidised steel ring body jewellery.

Bird Necklace by Minna, £112
Feathered Collective Pendant by Cabinet, £175
Cross Necklace by Fannie Sciavoni, £189

Leather Cuff by Felder Felder, £149
Grey Pin Tuck Oversize Clutch by Heidi Mottram, £264
Picasso Cuff by Lucy Hutchings, £324

YBD’s shoe collection is covetable enough to rival Manolo and Louboutin. Bionda Castana create elegant heels using the most luxurious materials, Sophie Gittins takes inspiration from architecture and Kinder Aggugini’s shoes were created exclusively for his catwalk show.

Nyla Shoes by Bionda Castana, £570
Khaki Romanza Peep Toe Boots by Sophie Gittins, £1123
Black Military Court Shoes by Kinder Aggugini, £480

The website is easy to navigate, with pieces divided into categories, and there is a dedicated designer section with detailed bios.

YBD highlights the fact that they are all emerging designers and you can sort through by fashion organisation such as Arise, LFW and Estethica. Making the experience even more interactive, YBD promotes its designers’ presence at London Fashion Week.

Some of the prices may be more than you would expect to pay for new designers, but the cost reflects the amount of work, fine detail and craftsmanship. There are a number of affordable pieces so you can have something unique and special without spending a fortune and support new design talent.

To see the full designer collection, visit www.youngbritishdesigners.com

Fashion East designer Natascha Stolle is set to launch her stunning new online site at the end of the week. Chérie was given a secret password to have a gander around the site before going live, so here’s a preview of the delightful things to come…

Handcrafted by rehabstudio, NataschaStolle.com is more than just an online lookbook, it is a reflection of her cool, kooky design philosophy, with a nod to her awkward teen muses.

Natascha Stolle won the inaugural rehabstudio Design Award in collaboration with Fashion East and her prize was to have a bespoke website created by rehabstudio.

The homepage opens with on an Americana-style prom scene, but the smooching couples and sea of meringue ball gowns have been replaced with Natascha’s troupe of unamused geek chic girls. The scene is dimmed and you can move the spotlight over each of the girls, who then pose, shrug their shoulders or check their watch. The models were sketched in 2D, dressed in key pieces from Natascha’s past collections10 collection and shot on video.

The black and white sketches were produced by renowned illustrator Charlotte Mann and brought to life by rehabstudio’s digital creatives, bringing animation with the user’s mouse movements.

Natascha said: “By combining the cut and paste approach of Charlotte Mann’s signature black line illustrations of girls wearing my clothes, with the humorous and highly personal environment that rehabstudio have creatively animated for the girls to inhabit, they have engineered a website unlike any I have ever seen before and I can’t wait for everyone else to see it!”

Although the design is really sophisticated, the website is easy to navigate, with everything you could hope to find – past and present collections, press coverage, latest news, international stockists, a bio and contact info.

American designer Natascha Stolle studied English Literature at university before moving to London and gaining a placement with Peter Jensen, with whom she stayed for 10 years. After graduating from Central St Martin’s Fashion Design M.A course in 2008, she was snapped up by Fashion East founder Lulu Kennedy and in September 2008 her debut SS09 collection was showcased at London Fashion Week.

Natascha has worked with Asos on an exclusive collection of luxe jersey, chiffon wide-leg trousers and bangle detail leather gloves, and has consulted for b Store. She also exhibited as part of NEWGEN at London Fashion Week, in Somerset House’s East Wing.

Her Autumn/Winter 10-11 grey marl, jersey, twisted chiffon leggings, knotted jersey, slouchy tailoring, rainbow smudge prints, and funnily enough, studded mules – perhap’s they’ll be next season’s clogs!

Chérie Loves: Young British Designers

First Look: Natascha Stolle online!