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natasha poly


Jimmy Choo Launches Second Fragrance FLASH

Jimmy Choo launches its second fragrance FLASH this month and as you would expect from the iconic brand, it’s glamour and seduction all the way.

Created by perfumer Christine Nagel (Christian Dior Miss Dior Chérie, Dolce & Gabbana The One and numerous Jo Malone fragrances), FLASH is a fresh, sparkling yet intense solar floral fragrance that exudes luxury and decadence.  As suggested in the name, the inspiration for the fragrance comes from the thrill of the red carpet, fabulous international nightclubs and high octane glamour, with the paparazzi fighting for the Jimmy Choo girl’s attention.

Jimmy Choo Creative Directors Sandra Choi and Simon Holloway designed FLASH to be part of the ritual of dressing up to go out – another covetable Jimmy Choo accessory to match the perfect shoes, bag and dress.  They said: “FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes”.

Perfumer Christine Nagel looked to stylish, urban women in the world’s style capitals to find inspiration for the scent.  She said: “I imagined the sounds of heels, clicking on the streets of New York, London and Paris”.

While Jimmy Choo was all about the snakeskin for its first fragrance in 2011, the FLASH packaging reflects the look that Jimmy Choo is currently best-known for – glitter luxe.  The glass bottle is inspired by a modernist chandelier from the 1970s, however, the circular shapes also reference a retro camera flash.  The cool blue-silver colour is a nod to the ultraviolet lights of a nightclub and the flash of paparazzi bulbs.

FLASH opens with top notes of pink pepper, strawberry and leads to a heart of Tuberose, Jasmine and White Lily.  White woods are at the base and as the fragrance develops, it leaves a warm, complex, spicy vanilla trail.

It’s a powerful, alluring fragrance for a night out, beginning with sparkling vibrancy and becoming more sultry and seductive as the evening goes on.  I have been wearing FLASH for almost two months and it has become a firm favourite for winter evenings out and when I need a bit of extra polish and confidence during the day.  It’s effervescent, heady, captivating, sophisticated and an absolute joy to wear.

Natasha Poly is the glamorous face of the campaign, shot by Steven Meisel with a Studio 54 meets Tamara de Lempicka vibe of excess and hedonism.

FLASH is sure to appeal particularly to Jimmy Choo’s younger customers who identify with the brand’s fun, daring, free-spirited side.  However, it shouldn’t be overlooked by more classic, understated perfume enthusiasts, as the fragrance is surprisingly timeless and complex.

Jimmy Choo Flash will be available exclusively at Debenhams from 14th January 2013, then nationwide from 28th January.  Prices start from £36 for 40ml and the range also includes a body lotion and shower gel.

* PR sample

France, Paris, Restaurants

Dinner at La Fidélité

It takes a special kind of restaurant to lure models to the dodgy Rue Saint-Denis area of eastern Paris to munch on bloodied steak and chocolate fondant.  Colette’s Fashion Week dinner for Alexander Wang at La Fidélité was well-documented in the blogosphere, with Purple’s Olivier Zahm and his harem of willowy lovely including Natasha Poly, Dasha Zhukova, Lou Doillon, Lara Stone and Milla Jovovich.

La Fidélité is on the wrong side of the tracks from the bobo Canal Saint-Martin, among streets that belong to the prostitutes rather than the well-heeled, but then again, it belongs to André and Lionel (of La Clique and Le Baron), so it must be worth a try, right?


given that it’s La Fidélité’s first birthday this month and everyone is going out before Christmas, I thought that it would be almost impossible to get a table, but Coralie rang ahead and booked us in without any problems.

We arrived at 8pm and as usual, we stayed chatting and drinking wine until closing time at midnight!  La Fidélité has a traditional, unpretentious brasserie atmosphere and it feels sociable but more private than other restaurants, with the tables set quite far apart and cosy booths. The waiters were laid-back, friendly and very French and didn’t try and hurry us up to free the table.


La Fidélité was most recently a brasserie called Les Zingot, before the take-over, so it attracts a mixed crowd of local regulars, in-the-know couples and groups of young, trendy friends.  At the end of the night, we saw a model and her boyfriend dancing around the bar to tradition French chansons, so its reputation is totally undeserved.

There is just enough choice on the menu and there were a number of different wines to go with whatever you order.  We chose a bottle of Brouilly (€30), and though it was on the pricey side, it was light, fruity and dangerously easy to drink.  Our waiter also brought a full basket of fresh rustic bread.


The food is mostly good old traditional brasserie fare, but I was more than happy to have steak with béarnaise sauce and grilled potatoes (€22) - Steven had the same.

I never know quite how to ask for my steak in France, as I like it medium and juicy, but the French definitions seem to lean more on the rare side.  Coralie and I debated this for about half-an-hour and decided on giving a faux spontaneous hand waves, and pout, “uh, à point…bien cuit‘.  The waiter replied that he knew the chef and he would ruin the steak if it wasn’t cooked medium….what could I do but follow his suggestion.

When our meal came, the steak was enormous and was cooked to perfection, apart from a small section that was a bit too squidgy. The béarnaise sauce had a hint of tarragon and was so delicious, I couldn’t help slathering it all over my steak and potatoes and bread.  It also came on a bed of green salad with French dressing and the grilled potatoes were tasty but could have been a bit more fresh out of the oven.


Coralie went for a veal cutlet with a ragout of potatoes (€20) cooked ‘pink’ (apparently veal can’t be ‘rare’).  Her potatoes came bubbling hot in a mini Le Creuset pot and the veal was, by her account, just right.


Even though Steven and I ate cake at almost every meal in Paris, we all couldn’t resist ordering a dessert each, well it was holiday time after all.  Coralie went for the brioche pain perdu with a caramel sauce (€8.50), which tasted incredible!  The brioche was moist and infused with a kind of custard and had a caramelised, crunchy top.


After watching Master Chef: The Professionals, I discovered just how hard it is to make a chocolate fondant, so Steven and I thought we’d test the chef’s skills, although most Paris brasseries seem to have nailed the fondant au chocolat.

The chocolate sauce was molten and came oozing out of the fondant straight away.  It hit a perfect medium between cake and goo and wasn’t too rich or heavy.


La Fidélité is now one of my favourite restaurants in Paris and I hope to keep revisiting whenever I’m in town.  It really does have everything – great food, a informal but buzzy atmosphere and friendly, genuine service.  Bravo André and Lionel, my next stop will be brunch at Hotel Amour!

La Fidélité, 12 rue de la fidélité, Paris 10.

M: Chateau d’Eau/Gare de l’Est