Louis Vuitton takes inspiration from the Orient for its Spring Summer 2011 campaign, featuring a power trio of Freja Beha Erichsen, Kristen McMenamy and Raquel Zimmermann.
Shot in a New York studio by Steven Meisel, the campaign leads on from the Spring Summer 2011 catwalk show and Marc Jacobs’ new exotic siren is a world away from last season’s immaculate screen icon.
The trio of models have gone from powdering their noses in a backstage dressing room to pouting with glistening lips in a glitzy mirrored boudoir.
The collection features colour block lurex dresses in rich jewel tones, monogram lace full-length skirts, layered beaded tassle dresses and exquisite silk cheongsams with scattered luxurious tassles.
The dramatic styling and orientalisms bring up images of Yves Saint Laurent’s iconic 1977 Chinese collection.
Marc Jacobs’ inspiration for the collection came from this deliberate, artificial reference to The Orient that was tied up in the glitz and glamour of the 1970s.
Steven Meisel said: “We arrived at something which I would compare to the
Eiffel Tower lighting up every hour on the hour – something of artifice that is just so gorgeous, and glamorous, and beautiful, that you are completely mesmerized by it.“
This season’s handbags are like round droplets of hard candy with a retro feel – a real departure from last season’s demure alligator bags.
The orient look is complete with the most exquisite monogram lace fans – j’adore!
The Louis Vuitton Spring Summer 2011 collection will arrive in store from February.