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Accessories, Fashion, Shopping, Stores, Websites

Mix & Match your look with Mango

October 7, 2010 by cheriecity

CHERIE CITY PROMOTION:

Major fashion retailers have upped their e-commerce game immensely over the past year, but Mango wins the trophy for the most fun, interactive online shopping experience.

Similar to Cher’s computerised wardrobe on Clueless, Mango offers shoppers a web tool called Mix & Match, to create their own outfits and style up a number of looks.

Mix & Match is incredibly easy to use and it really is rather addictive swapping pieces and editing outfits with just a few clicks. Imagine how many hours it would take in the changing rooms to speed-style so many different looks!

I was inspired by the effortless, bobo-chic Parisiennes that I saw out and about around the Marais at Paris Fashion Week. The Parisian look is all about simple key pieces that work with your wardrobe and can be accentuated with laid-back, luxury pieces.

The snug grey roll-neck sweater worn over a chic black day dress with three-quarter length sleeves is perfect for the Paris autumn. Add a trilby, chunky leopard print cuff and some for soft leather ankle boots for a quintessentially Parisian look.

So would you stroll around the Left Bank with a box of macarons in this outfit? What would you add or change to improve the look?

Visit www.mango.com, try out Mix & Match and report back with your style tips. Merci beaucoup, mes chéries!

Fashion, Shopping, Stores, Videos

French Connection go ‘ooh la la’ for Spring!

February 26, 2010 by cheriecity

Alluring, coquettish, enigmatic and knowingly seductive – this is the new French Connection woman. Paying homage to their name, French Connection have reinterpreted their image with a chic new campaign for Spring/Summer 10, inspired by French New Wave cinema.

The provocative FCUK logos that were so synonymous with the brash 90s have been replaced by a demure, intelligent advert with a typically French sense of humour.

The irreverent short film presents a critical study of ‘The Man’ and ‘The Woman’ and builds a story around their emotions, quirks and contradictions. It references the stylish absurdity of French New Wave cinema and French Connection’s Anglo-French heritage with a little bit of ‘franglais’.

French Connection’s philosophy is that it is the woman or man wearing the clothes that gives them life and a unique personality. Their style DNA is based on well-made classics with a fashion-forward edge and as the film suggests, the quality of the clothes speaks for itself.

French Connection has always been about affordable luxury, with feminine tailoring, the perfect LBD and well-cut jeans being the foundation of any wardrobe. They have established their bestsellers and reintroduce them each season, building up a collection of French Connection ‘classics’.

But lets not forget about ‘The Man’! Monsieur is the stereotypical French belle-bête, complete with beard, furrowed brow and philosophical air, modelled on Serge G

Beauty, Cafes, Events, Fashion, London Fashion Week

London Fashion Week comes to TOPSHOP!

February 17, 2010 by cheriecity

Why should only the fashion editors and celebs have all the fun at Fashion Week? It’s a question that’s being asked by many designers this season, with a number of them like Alexander Wang, Burberry, Rodarte and Proenza Schouler all streaming their shows live on the net (and in Wang’s case, projected on Times Square).

TOPSHOP are continuing the democratic trend with a flurry of amazing events at their Oxford Circus flagship store from 19-23 February. Whether you’re doing the rounds at Somerset House or glued to SHOWstudio, you can stop by TOPSHOP to get nail art done by the coolest nail techs in town, demolish some cupcakes and get insider tips on how to create a hit fashion blog. They also will be streaming the shows that they support as part of New Gen, straight from the catwalk.

Dalston-based WAH Nails are setting up a pop-up concept salon, where the technicians will be recreating looks from the catwalk or anything you could possibly dream of, they really are THAT good.

With a huge presence of bloggers gracing the London Fashion Week shows (your truly included), TOPSHOP have invited some of the luminaries of the blogosphere to share advice on how to create and maintain a must-read blog. Leading the workshops will be Oh Elle, Coco’s Tea Party and one of my fave bloggers, Disneyrollergirl.

But even with all the fashion madness going on, we still need sugary treats to keep us going. I reckon even weary and famished fashion editors won’t be able to resist a ‘couture cupcake’ from pop-up store, Ella’s Bakehouse (founded by supermodel-turned-baking goddess Lorraine Pascale).

During London Fashion Week, it’s all about new creations, so it’s easy to forget about the joys of vintage garments. Vintage experts Claire Nicholls and V&A curator, author and fashion historial Judith Watt will be showcasing a hand picked collection of vintage pieces by icon designers such as Jeanne Lanvin, Chanel, Ossie Clark, Azzedine Alaïa and Balenciaga.

Together they form The Vintage Acadème, specialising in sourcing the very best twentieth-century women’s fashion and haute couture. Clare and Judith will be on hand to give advice on the history of the garments and their designers. You’ll be able to try on some of the pieces – with tips from a TOPSHOP Style Advisor – and some items will even be for sale.

The Fashion Wall will be playing shows by TOPSHOP Unique and long-term designer collaborators Meadham Kirchoff, Christopher Kane, Mary Katranzou, Richard Nicholl, Marios Schwab, Louise Goldin and more.

The impossibly gorgeous Erin Wasson will also be teaming up with Blake Mycoskie, founder of ethical footwear brand TOMS, to host the first ‘Style Your Sole’ workshop, providing ideas to help you customised your shoes. TOMS’ mission is to match each pair of shoes sold by donating a pair to a child in a developing country and fans of the brand include Karl Lagerfeld and Sienna Miller.

Providing the soundtrack throughout the week will be live DJ sets from Stricken City, Peggy Sue, Esben and the Witch, Wet Dog, Bleech, Chew Lips and Samual and the Dragon.

As if that wasn’t enough, every time you spend £80 in store (lets face it, that’s not too difficult), you receive a free gift – just visit the Fashion Wall to see what prize is on offer. Gifts include free WAH Nails manicures, new season accessories and loaded gift cards to spend in store.

Visit the TOPSHOP website for details and event schedule.

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