British clothing brand Superdry launched its first beauty collection last month and it is definitely one to watch. The colours are vibrant and trend-led and just like the clothing, the products are inspired by Japan.
The well-edited collection includes velvety lip paints, highly-pigmented eye colours, pastel powder blushes, sheer colour lip glazes and bold nail colours with a cute retro design. Superdry also offers eye-catching, light-weight make-up bags, the most adorable neon pink kabuki brush and nail care accessories. I’m a fan of the cheap and cheerful buff and shine block (£3) – it’s easy to use and keeps nails super shiny and smooth for a long time.
Superdry also wins points for the coolest packaging with neon rubber detailing, layered cardboard boxes that resemble ice cream wafers and stackable eyeshadows with built-in magnets. The neon mirrors are so bright you couldn’t possibly lose them in your handbag and the protective silicone covers make them perfect for travelling.
Prices are affordable and range from £2 to £20, so adding a pop of colour isn’t a huge investment. Products are available now in all UK Superdry stores and online.
To see the full collection and to buy online, visit: www.superdry.com
* PR sample