ELLE have gone one step further in their appreciation of all things digital by launching their first app for the iPad with a new preview version of the amazing bi-annual ELLE Collections.
I’ll admit to being totally dismissive of the iPad when it first came out, but after being given one to use in the comfort of a Paris hotel room (a swish new trend), I became hooked.
With bloggers and editors tapping away from the front row on iPads at London Fashion Week, the slim and ultra-light iPad looks set to be the new fashion reporting device (and I’m still in need of one).
The app will features an interactive, insightful guide to the top 10 shows of Spring/Summer 2011, a round-up of the best accessories and exclusive footage from backstage.
You can also see the ever-stylish Team ELLE talking through the shows and sharing all the juicy details, from who was on the front row to the key looks to invest in.
Editor Lorraine Candy said: “For the first time we talk readers through the top shows, take them backstage and into the world of the catwalk, giving them access in a way no other magazine could.”
A particularly useful feature is an interactive front row, where users can click to find out who’s who and then choose to follow them on Twitter or read their blogs.
The gallery tool also offers a closer, detailed view of the individual looks as well as the name of the model.
The app is free to download now and is available from the Apple app store and from ELLEuk.com.
Read more about ELLE Collections 10th issue here…