First came the covetable Karl Lagerfeld teddy bear, then the Mini Karl Tokidoki figure, and now the Kaiser has lent his image to the latest limited edition Diet Coke bottle.
Designing the bottle featuring his silhouette and a hot pink bottle top, Karl also indulged his other life passion and shot the campaign featuring Coco Rocha as his female counterpart, and one of his favourite boys, Baptiste Giabiconi.
Coco revealed on her blog, Oh So Coco, that during the shoot, Karl decided the accessories weren’t quite right, so he went home and brought back some of his own trademark leather gloves, then took off his tie pin and rings for her to wear, giving Coco the real Lagerfeld look.
Karl Lagerfeld and Coca Cola go way back and according to biographer Alicia Drake in The Beautiful Fall, Karl used to down up to 25 bottles a day and once rode along the Côte d’Azur on the back of a moped with a hot dog in one hand and a bottle of Coca Cola in the other.
Since honing his svelte figure, Karl has switched over to Coca Cola Light and savours the taste in a large Lalique crystal goblet (à la Coco in the advert), although you can just imagine him swigging from the bottle adorned with his own silhouette!
A limited edition box set including the Karl Lagerfeld Diet Coke bottle and matching bottle opener is on sale at Colette in Paris for €60 and is a major collector’s item.
At the end of the month, the campaign will be splashed all over Paris and Karl will be on sale for the bargain price of €3.50. No word yet on when they’ll be available in the UK, but Selfridges always stocks the Diet Coke designer collaborations.
So what will King Karl turn his hand to next? I’m guessing a limited edition monochrome iPod, ready loaded with Karl’s favourite tunes and interludes of Karl reciting his most notorious quotes – who wouldn’t want one of those!