Fashion East designer Natascha Stolle is set to launch her stunning new online site at the end of the week. Chérie was given a secret password to have a gander around the site before going live, so here’s a preview of the delightful things to come…
Handcrafted by rehabstudio, NataschaStolle.com is more than just an online lookbook, it is a reflection of her cool, kooky design philosophy, with a nod to her awkward teen muses.
Natascha Stolle won the inaugural rehabstudio Design Award in collaboration with Fashion East and her prize was to have a bespoke website created by rehabstudio.
The homepage opens with on an Americana-style prom scene, but the smooching couples and sea of meringue ball gowns have been replaced with Natascha’s troupe of unamused geek chic girls. The scene is dimmed and you can move the spotlight over each of the girls, who then pose, shrug their shoulders or check their watch. The models were sketched in 2D, dressed in key pieces from Natascha’s past collections10 collection and shot on video.
The black and white sketches were produced by renowned illustrator Charlotte Mann and brought to life by rehabstudio’s digital creatives, bringing animation with the user’s mouse movements.
Natascha said: “By combining the cut and paste approach of Charlotte Mann’s signature black line illustrations of girls wearing my clothes, with the humorous and highly personal environment that rehabstudio have creatively animated for the girls to inhabit, they have engineered a website unlike any I have ever seen before and I can’t wait for everyone else to see it!”
Although the design is really sophisticated, the website is easy to navigate, with everything you could hope to find – past and present collections, press coverage, latest news, international stockists, a bio and contact info.
Natascha said: “By combining the cut and paste approach of Charlotte Mann’s signature black line illustrations of girls wearing my clothes, with the humorous and highly personal environment that rehabstudio have creatively animated for the girls to inhabit, they have engineered a website unlike any I have ever seen before and I can’t wait for everyone else to see it!”
American designer Natascha Stolle studied English Literature at university before moving to London and gaining a placement with Peter Jensen, with whom she stayed for 10 years. After graduating from Central St Martin’s Fashion Design M.A course in 2008, she was snapped up by Fashion East founder Lulu Kennedy and in September 2008 her debut SS09 collection was showcased at London Fashion Week.
Natascha has worked with Asos on an exclusive collection of luxe jersey, chiffon wide-leg trousers and bangle detail leather gloves, and has consulted for b Store. She also exhibited as part of NEWGEN at London Fashion Week, in Somerset House’s East Wing.
Her Autumn/Winter 10-11 grey marl, jersey, twisted chiffon leggings, knotted jersey, slouchy tailoring, rainbow smudge prints, and funnily enough, studded mules – perhap’s they’ll be next season’s clogs!
