Designer Jean-Pierre Braganza adds another covetable accessory to his Spring/Summer 11 collection at London Fashion Week…the Braganza Barclays bike!
Opening the first day at London Fashion Week with his SS11 Incendiata show, in association with Barclays, Jean-Pierre Braganza pays tribute to the partnership by designing a limited edition print to feature on a select fleet of cycles.
Known for their uniform blue frames, Jean-Pierre Braganza has injected some cool London style into the Barclays Cycle Hire bikes and no doubt there will be queues to ride a Braganza bike up and down Kingsway, come fashion week.
Jean-Pierre Braganza says: “I’m genuinely excited to be part of this initiative. As a very keen cyclist in London, Barclays Cycle Hire offers the freedom to explore the city worry-free.”
He adds: “By customising a bike for London Fashion Week I hope to indicate the inspiration travel has provided in my work, and highlights that everyone can, and should, explore and discover our city.”
Jean-Pierre Braganza has even cited “mystical bikes” as inspiration for his upcoming collection, alongside “legends of ravens and Heavy Metal whispered softly by faeries.”
I’m curious to see how the collection will connect with the free-spirited idea of voyaging and exploring that is made possible through cycling. With such an innovative collaboration, Jean-Pierre Braganza’s opening show at ON/OFF is set to be one of the highlights of the schedule.
For more information on how to become a member of Barclays Cycle Hire, visit www.tfl.gov.uk/barclayscyclehire