Ladurée’s limited edition fashion macarons are always covetable and this season’s Lanvin presentation box, designed by Alber Elbaz is one of the prettiest to date.
Lanvin’s unexpected bubblegum macaron flavour, created by Ladurée head chef Vincent Lemains, reflects the brand’s fun, irreverent and innocent approach to fashion.
The colourful presentation boxes are covered in Lanvin’s signature illustrated women, with a bright red trim and tied with an elegant grosgrain ribbon. Each box contains eight macarons in three different colours.
Over the years, Laduree has collaborated with designers and luxury brands such as Christian Louboutin, Sonia Rykiel, Marni, Matthew Williamson, Tsumori Chisato, Christian Lacroix and Chantal Thomass.
Ladurée macarons seem to be getting sweeter by the season and I’m intrigued to see how bubblegum will work as a macaron flavour. Obviously, the gorgeous Lanvin for Ladurée presentation box is for keeps once the macarons are devoured.
Lanvin for Ladurée boxes will go on sale in France on 25 September and in the UK on 29 September. For more information, visit: www.laduree.fr