Mark Ronson just can’t seem to do anything wrong sartorially at the moment. Not only was he voted Britain’s Best Dressed Man in GQ last year, but his particularly daring, dandyish style caught the eye of Zadig & Voltaire founder Thierry Gillier.
Mark and his actress/model/singer girlfriend Josephine de la Baume are the new couple featuring in Zadig & Voltaire’s Spring campaign, taking over from last season’s lovers Sean Lennon and the impossibly gorgeous Charlotte Kemp Muhl. Fittingly, Mark and Josephine met at a club in Paris and even ‘got married’ last year for a Jalouse cover shoot, in an ethereal ceremony with only their closest and dearest hipster friends (at least I think they knew all of the guests).
The well-dressed couple were shot on Paris’ Left Bank in Saint-Germain by art curator and Purple founder, Olivier Zahm. True to form, Zahm has captured those amazing, spontaneous moments that tell a story and let you into their private world.
Despite Josephine’s lineage (her parents are the Baron and Baronne de la Baume) and transatlantic lifestyle, she’s a proper ‘downtown girl’ with a wardrobe full of Alexander Wang, Rick Owens, Opening Ceremony, Number 6 and presumably now Zadig & Voltaire. Shunning the BCBG look, she invests in more creative, avant-garde designers include Rodarte, Gareth Pugh and Ricardo Tisci for Givenchy.
I’m not such a fan of Z&G’s clothes, as they can be a bit flashy with all the diamante skulls, but where they really get me is on the accessories! Every collection taunts me with ‘the bag of my dreams’, with an equally whimsical price tag and then there’s the boots, the belts, the smokey wood candles…*sigh*.
The only person to come close to the Zadig lifestyle that I know is Steven, who is the proud owner of a silver Z&G watch with black skull face that I bought him for his birthday in Paris a few years ago.
With my other favourite French brand The Kooples already using ‘cool couples in love’ in their ad campaigns, I’m more convinced than ever that there’s just something so magical and magnetic about Paris. Call it clever advertising or capitalising on the city’s romantic image, but take a walk along the Seine or the Canal St-Martin and tell me you don’t feel it too…I bet Mark and Josephine do!