During London Fashion Week, I was treated to a sneak peek of the very first Jimmy Choo Townhouse on Mayfair’s New Bond Street ahead of its launch.
Designed by David Collins Studio, the glamorous three-floor boutique houses the whole world of Jimmy Choo. Inspired by an haute couture atelier, the townhouse comprises a plush VIP room, Champagne Bar, Made to Order service, personal shopping and a room dedicated to the new CHOO.08° collection.
It’s a sleek wonderland of covetable heels, beautifully-crafted handbags and colourful small leather goods. There’s also a fab fragrance and sunglasses station on the ground floor, if you’re after a small pay-day treat.
The chic interiors combine soft hues with shimmering textures in a luxurious palette of satin gold, rosa egeo pink marble and mink velvets.
The elegant marble staircase, glass chandeliers and oyster stone and mother of pearl chevron floor complete the look. It’s impossible to leave without wanting to move in.
At the event, we were spoiled with glossy manicures courtesy of NARS and dainty bites from the new Jimmy Choo Prêt-à-Portea, exclusively served in the Caramel Room at The Berkeley in Knightsbridge. How adorable is the red Jimmy Choo victoria sponge bag!
In celebration of the new townhouse and the brand’s London roots, Jimmy Choo has created a limited edition of its signature Candy bag, printed with a quintessentially British red postbox.
Creative Director Sandra Choi said: “If anything represents the strength of English heritage the red telephone box does – despite being almost redundant in today’s technology driven world, it has become a much loved landmark and it reminds me of our London home whenever I see it”.
Here are some of the gorgeous Autumn/Winter delights to discover at the Jimmy Choo Townhouse (I have my eye on a gold envelope clutch)…
For more information, visit: www.jimmychoo.com
Photos by Chérie City & Jimmy Choo