Diamonds are a girl’s best friend, as they say, but surely they’re even better if they come straight from The Dorchester.
While the younger generation of luxury and design hotels are adding florists, bookshops and concept gift stores to their public areas, The Dorchester keeps it old school with an elegant new store by Chopard.
‘Chopard at The Dorchester’ is the very first high-end jewellery boutique in the UK by the Swiss jewellery and watches house. Designed by Thierry Despont (The Dorchester, 45 Park Lane and Harry Winston), it is an intimate, refined space that offers an exclusive selection of pieces from Chopard’s Haute Joaillerie collection.
The interiors remind me of an ornate jewellery box with its plush red velvet furnishings, wood panelling and gold engraved logos.
Chopard co-president and artistic director Caroline Scheufele said: “The Dorchester is a timeless, magical place – the backdrop to a sequence of spectacular moments and home to the world’s most stylish travellers. ‘Chopard at The Dorchester’ will be a globally renowned destination where jewellery lovers and connoisseurs will be invited to discover Chopard’s designs in the most elegant of settings.”
Parties who wish to browse privately can request a personal viewing outside of standard opening hours. With the BAFTAs and Valentine’s Day coming up, ‘Chopard at The Dorchester’ is sure bring some extra sparkle to London.
For more information, visit: www.dorchestercollection.com