Beauty

Cast Yourself Competition By L’Oréal Casting Crème Gloss

November 4, 2011 by

SPONSORED POST

L’Oréal Casting Crème Gloss are offering the chance to ‘cast yourself’ to star alongside Cheryl Cole in the next Casting Crème commercial.

Three Casting fans will be able to cast themselves in the roles of deep brunette, fiery redhead or honey blonde and have the chance to speak those famous words, “because you’re worth it”!

From now until 27th November, fans can enter the competition by visiting the L’Oréal Casting Crème Gloss Facebook Page and uploading a photo of themselves.  Once your picture is online, you have from 28th November to 4th December to pester your nearest and dearest to vote for you.  The most popular brunettes, redheads and blondes will go through to the next round.

The highest voted entrants will be shortlisted for a L’Oréal Paris Casting Day where they will receive a makeover by L’Oréal’s hair and make-up artists in preparation for a live audition, in front of a panel of judges.  The winners will then join Cheryl in an exclusive new L’Oréal Paris advert for all the nation to see!

So, what is so good about Casting Crème Gloss and what gives it the edge over home hair dyes?  Here’s my account of hair dye horrors from the past…

In my teen years, I had some nasty run-ins with DIY highlights that turned a nauseating shade of orange.  Another hair fail was choosing permanent dyes that were far too dark for my hair, resulting in some very visible root regrowth – anyone who had a goth or rock chick phase will be nodding knowingly!

It has taken many years to realise that semi-permanent dye is infinitely more flattering, as it allows your natural tone to shine through, stopping the hair looking dull and avoiding the dreaded root regrowth line.

Since having this hair epiphany Casting Crème Gloss (colour that lasts up to 28 washes) has been a reliable choice when my cash wouldn’t stretch to salon visits, particularly as it has a good selection of ash and cool colours.  My main bugbear with home hair dyes was that the colour always brought out red undertones when they faded (which doesn’t suit my complexion one bit).  The short colour test on the Casting Crème website instantly suggested Iced Mocha – a cool, light brown with not even a hint of redness.

If you’ve had a positive Casting Crème Gloss experience and would like to share your L’Oréal love on TV, enter the competition sharpish!  You could be the UK’s next colour crush!

Competition terms & conditions:

Opens to female UK and ROI residents aged 16+. Entrants must register with L’Oréal Insider, colour their hair using Casting Crème Gloss and upload a photo on facebook. No purchase necessary. Closing date 27/11/2011. For full Terms & Conditions and to enter visit this page.

7 comments

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7 Comments

  • Reply loran smallwood November 22, 2011 at 9:06 am

    With my natural frsh looking face an my sleek hair I believe I would be good to star in your advert. Along side cheryl. I use loreal regular an would love to be apart of your campaign 🙂

  • Reply audrey March 16, 2012 at 9:51 am

    Hi I just want to know if loreal casting creme gloss gives regrowth when it starts to fade out, and does the colour fully fade out after a while?? i have never dyed my hair before and its naturally a dark brown and i want to go black, but i am afraid i may not like it, does the colour come out completely? like will i have my natural colour back? i was told by a hair dresser that it is exactly like permanently dying your hair and you get regrowth.. is this true?

    • Reply cheriecity March 16, 2012 at 9:33 pm

      Hi Audrey, thanks for your comment. I believe that if you’re going from dark brown to black, there will be a bit of regrowth because you’re going at least two shades darker. However, you can do a root touch up easily with Casting Creme Gloss, which I do with my own hair. Just apply to the roots and for the last five or ten minutes (depending on the specified instructions), work the dye through to the ends. This keeps the colour consistent and avoids the ends looking darker than the roots.

      This is just my personal experience, so be sure to follow the instructions carefully and if you can, get another person to help you, particularly with the back of your hair. Good luck!

  • Reply Helen March 20, 2013 at 12:42 am

    Hi. I used a semi permanent red on my hair months ago it has faded a lot and i have light reddish brown. Can I use Iced Mocha on my hair as the colour looks beautiful and i hate the red!! thanks x

    • Reply cheriecity March 27, 2013 at 12:55 am

      Hi Helen,
      The Iced Mocha is a cool ash colour, so this could help neutralise the red tones. The colour may look a little different to how it does on the box because there is still red in the hair, but semi-permanent is a lot easier to correct if you need to. To be sure that the colour suits you and is exactly what you’re looking for, I’d recommend trying the colour test on the website.
      Thanks x

  • Reply Amandeep September 6, 2014 at 3:11 pm

    Hi,

    I’ve got naturally dark brown/black Asian hair and got it dip dyed a lot lighter over summer. However the ends are now starting to get orangey and I wanted to tone this down so I bought iced mocha and iced latte. However my roots are still naturally dark, what effect would the dye have on my darker roots? Thanks x

    • Reply cheriecity September 6, 2014 at 7:36 pm

      Hi Amandeep, thanks for your comment. Iced Mocha is quite a light brown, so being semi-permanent it shouldn’t have too much effect on your roots if you’re dark brown/black (as long as it doesn’t contain any lighteners like bleach – check the ingredients). Iced Latte is much lighter, so perhaps only use that one on the dip dye.

      Iced Mocha should help tone down the dip dye colour, as it’s an ash shade. If you’re unsure about using it on the roots, try it just on the dip dye and slightly above to get a natural ombre effect.

      FYI, this is just my experience of Casting, I’m not a hair or colour expert. Perhaps Casting will be able to advise better on twitter or email? Thanks x

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