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Swarovski Crystallized launches online pop up store

August 14, 2010 by

Swarovski Crystallized has collaborated with the brilliant stylist/photographer and blogger, Jackie Dixon to create the first trend-led online pop up store.

Known and loved for capturing cool, individual London style on her blog, Show Me Your Wardrobe, Jackie shot real people wearing their own clothes mixed with Swarovski Crystallized pieces, to show the jewellery can work with your own wardrobe.

The temporary store will feature Swarovski Crystallized’s latest designer collaborations and the brand’s classic pieces such as crystal stretchy bracelets and bold crystal dome rings, all using Swarovski Elements.

My absolute favourite piece are these stunning pendant necklaces by Paris designer Shorouk.  Mixing art deco elegance with a bold contemporary look, Shorouk’s pieces are made using red sequins, Swarovski Elements and bronze-plated metal.

Other exclusive pieces at the store include Klimt-inspired rings and bangles by Paris designers Gian Paolo Maria, sparkling bracelets by New York-based Rodrigo Otazu and elegant, geometric earrings by Philippe Ferrandis.

Prices range from £24 – £200, so there are designer collaboration pieces for every budget.

The only store will run online for a limited time from the 16th August for six weeks.

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