Clever IKEA have read commuters’ minds and made the underground more like home. For two weeks, four Paris Métro platforms will host relaxing pop-up lounges with dozens of sofas lamps and wallpaper bookcases.
IKEA are promoting their best selling Ektorp and Karlstad sofas in some of the busiest stations in central Paris and they must be pretty confident that they’re good enough to withstand all the grime, sticky hands and jumping kids for two weeks!
From what I’ve seen in Paris on my travels, they have major points over the London transport system, with heaters in the main train stations, generally larger platforms and now pop-up lounges which just wouldn’t work in London.
Saying that, the number of people sleeping rough in the Paris metro stations in the evenings come winter is quite startling, so whether IKEA like it or not, at least they’ll have somewhere a bit more comfortable to rest.
If you’re in Paris, you can rest your weary bones on the platforms of Saint-Lazare, Champs-Elysées Clémenceau, Concorde and Opéra.
Whether IKEA’s sofa sales will increase remains to be seen, but what a brilliant publicity stunt!