Oh Liberty of London, you are really spoiling us with your amazing designer collaborations! Today, I indulged in the Liberty and merci collection – I joined waiting list for the impossibly perfect printed petite valise and pick up a handful of fabric and golden medal bracelets.
But as if that wasn’t enough, starting from tomorrow, Liberty will be unveiling their next capsule collection with affordable American label, Target. Fashion mag addicts will already be aware of Target’s long-time designer collaborations (currently Jean-Paul Gaultier, followed by Zac Posen) at high street prices. How many of us have actually considered reconnecting with long-lost American pals to try and bag a limited edition Thakoon dress or Anya Hindmarch tote…hmmm?
The partnership with Liberty sees Target’s most diverse collection yet, as their past designer ranges have focused mostly on fashion and accessories.
The Liberty for Target range is set to include floral printed lifestyle and outdoor items such as watering cans, girly gardening accessories, stationery and THE coolest bicycle (although on the sample picture it appears to have no brakes…yikes)!
The adorable homeware collection includes everything you need for a Mad Hatter’s tea party such as picnic plates, cake stands, tumblers and tea pots, as well as piggy banks, storage boxes, trays and picture frames.
There is also a covetable range of fashion accessories such as wellie boots, skinny hair bands, flip flops and vinyl tote bags – perfect f0r zapping some Springtime cheer into your wardrobe!
Cake Stand £25
Liberty and Target have worked with renowned British fashion photographer Tim Walker on the international print ad campaign. The advert has a vivid, bohemian, Indian summer feel and really expresses Liberty’s fusion of Far Eastern and English Eccentric style.
Melamine Dinner Plate £6, Salad Plate £5 & Cereal Bowl £5
The flora and fauna prints have been sourced from Liberty’s extensive art print archive and they work extremely well emblazoned over Target’s contemporary designs.
Flower Power is as uplifting today as it was in 1960s Carnaby Street (Liberty’s all-time home) and the collaboration celebrates Liberty’s 50 years as London’s most creative and well-loved department store.
The Target range offers an amazing opportunity to get your hands on limited edition pieces made from your favourite Liberty of London prints at a lower price. The only problem is, it’s going to be hard not to walk away with the whole collection!
The Liberty for Target range is available at online from 12 March and in store from 29 March.